Marketing Support
A Place At Home focuses marketing efforts of franchisees to drive caregiver interviews and client consultations through website development, social media brand awareness and traditional marketing solutions. Personalized in-house support quickly connects franchisees with the digital and referral marketing expertise they need. Franchisee contributions to A Place At Home’s national brand fund maximize all growth channels while franchisees remain focused on growing their local location.
Training Programs
A Place At Home’s training period is called “CARE Launch”. This period takes place as soon as candidates have signed their franchise agreement and continues through their first 90 days of operation. In CARE Launch, franchisees can expect a thorough “Welcome Call” to explain our task management system that lays out the requirements to successfully open their doors. If their state requires a license to operate, then franchisees will be introduced to our third-party licensing vendors. These processes vary, but most state licensures can take 3-6 months.
While the licensing vendor manages the licensing process with the state, franchisees will complete our virtual training programs called CARE Sales and CARE Recruit. Franchisees then attend a hands-on 40-hour training week at A Place At Home headquarters in Omaha, Nebraska. With their state license approved and training week completed, franchisees are ready to open their doors. A Place At Home’s operations team will meet with franchisees every week for Coaching Calls to ensure their business is on the path to growth!